La Maison du Chocolat · lamaisonduchocolat.com
In French, La Maison du Chocolat comes before Pierre Herme. In English, Pierre Herme comes before La Maison du Chocolat. Tourists have their own ranking.
· April 15, 2026
Mention rate per LLM
84 out of 100. Cited 96% of the time. Average rank 2.0. Mentioned almost everywhere, first rarely.
Market share of voice (luxury-chocolate)
Action Plan
5 gaps identified, sorted by impact. 3 free, 2 reserved for the Pro plan.
#1 Absent on the 'occasions' segment (wedding, birth, celebration)
On prompts including 'personalized chocolate wedding gift Paris' or 'gourmet birth gift', MdC does not appear in any of the 4 LLM responses. La Mere de Famille, Laduree, Angelina are cited instead. This is an editorial gap, not a notoriety problem.
#2 Pierre Herme leads in English
English SOV: Pierre Herme 27.5%, La Maison du Chocolat 24.1%. In French the order reverses. For an English speaker searching 'best Parisian chocolate brand', Pierre Herme is cited first in 6 LLM responses out of 10. Editorial coverage gap in English.
#3 Schema.org Product missing on gift boxes
Box product pages do not expose Product with offers, ratings, ingredients. Culinary LLMs (recipes, ingredients) cannot connect brand-ingredient-craft. Pierre Herme exposes 80% of its pages in JSON-LD.
#7 International press coverage to strengthen (10 targets)
MdC is cited in French press (Madame Figaro, Vogue France) but underrepresented in English. 10 priority editorial targets: NYT, FT, WSJ, Conde Nast Traveler, Bon Appetit, Eater, Tatler, Vogue UK, Monocle, Departures.
#8 Influence strategy 'chefs and Michelin tables'
LLMs cite Pierre Herme abnormally often because he is associated with Hotel Le Royal Monceau, Hotel Plaza Athenee. MdC does not have the same gastronomic association tissue in the corpus. 5-8 documented 2-3 star table partnerships shifts the signal.
The Pro report breaks down the English prompts one by one and lists the 8 editorial angles to win against Pierre Herme.
Understand the measurement method
15 prompts x 3 runs x 4 LLMs, in FR + EN. Protocol published. Total scan cost: 0.16 EUR. Logs retained for 90 days.
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